Hey there! Mea here!
This year I have really been pushing myself to reach my entrepreneurial goals. I have spent quite a bit of time planning what I wanted to do and creating test products. Now I am at the point where I am ready to complete my market analysis and get my ideas out there to solidify my target market but there are a few stipulations; I work full time and I am on a limited budget.
I had to find an opportunity and with this in mind, I found myself going back to my mind map to see what I can do. After only a few minutes, I decided that I would launch my second business “Chairz-N-Pairz” in an antique mall setting. This way I could complete my market analysis, display my products from my other company, get help with sales, and practice on my branding.
To get the ball rolling, I started searching for antique malls in nice locations. I wanted a place that was well lit, has nice traffic and has a nice amount of other vendors at that location as well. I found a few in my area, there was a nice waiting list, but I didnt let that deter me. I still moved forward with the application. Good thing I did. To my surprise it only took a few months for me to get a booth offer. Ecstatic, I quickly signed up and started planning for my setup.
I bet you are wondering if it was smooth sailing from here huh? Well I have to admit… setting up a booth calls for some work if you want to get a good return on investment. My first set up was pretty general. The goal was to get things in the both for the first couple of months. Now I am learning that the presentation makes a big impact as well.
When I arrived at the first location, I spent some time looking at other booths for inspiration. Interestingly enough, some booths were very neat and organized while others looked like an organized chaos. I chose to go with a more organized look. The goal to make my booth similar to a store display. I have already invested in display pieces like shelves and rugs and I am currently working ideas on the background display, greenery, lighting, and even making my booth appear taller and more cozy.
Well time to get back to work. As I move forward, I will share my progress along the way.
Stay tuned for the results!